Tekno joins betPawa family as brand ambassador

Lagos, Nigeria – Afro-pop superstar Tekno has added a new title to his glittering career: brand ambassador for Africa’s leading gaming and entertainment company, betPawa. The announcement was made at a glamorous unveiling ceremony at Balmoral Hall, Federal Palace Hotel, Victoria Island, Lagos.

Known for smash hits like Pana, Duro, and Skeletun, Tekno is stepping into a fresh role that will see him front nationwide campaigns blending music, lifestyle, and entertainment. The partnership signals betPawa’s intent to tap into Nigeria’s vibrant youth culture by pairing the energy of Afro-pop with the thrill of gaming.

“Tekno represents everything we stand for — energy, creativity, and passion,” said Borah Omary Ndanyungu, betPawa’s Head of Local Marketing & CSR. “His music connects with millions across Africa, just like football and gaming do. We’re proud to welcome him to the family.”

Tekno said the collaboration feels like a perfect fit: “I’ve always been about breaking boundaries and inspiring people. betPawa is doing the same in its space, creating opportunities and celebrating winners. Together, we’re going to give fans something exciting to look forward to.”

The event drew fans, influencers, and industry figures, with Tekno’s appearance sparking the kind of buzz only he can deliver. Guests were treated to a first taste of campaigns that will merge gaming with Afro-pop’s bold rhythms, promising a new wave of youth-driven experiences.

Although Tekno’s unveiling dominated the night, the backdrop to the announcement was betPawa’s recent splash into Nigerian football, where the company committed nearly ₦500 million to support players in the Nigeria National League. The brand says both moves — investing in football and partnering with one of Nigeria’s brightest music stars — reflect its mission to empower and entertain at the same time.

With Tekno now part of the betPawa story, fans can expect a series of vibrant campaigns, music-led activations, and lifestyle-driven experiences designed to connect culture and competition like never before.