Rema, the 23-year-old music sensation, has achieved a remarkable milestone in his career. He is now the official ambassador of the Jordan brand, a feat that no other African act has accomplished before.
The Jordan brand, established in September 1997 by the iconic basketball superstar Michael Jordan, has become synonymous with excellence in the world of sports. Over the years, it has welcomed renowned athletes like Chris Paul, Jayson Tatum, and Zion Williamson from the NBA.
In the realm of football, Neymar became the first star to embrace the Jordan brand in 2016, and even PSG is sponsored by Jordan.
Rema proudly announced his association with the Jordan brand, making history as the first African act, whether in entertainment or sports, to sign with Jordan, also known as Jumpman. Expressing his excitement, the 23-year-old exclaimed, “I’m now with the Jordan family at age 23, the irony.” He shared this news alongside a post where he was seen wearing a Jumpman sweater. In the accompanying video, the Calm Down crooner was spotted with the Jordan family, paying tribute to both Michael Jordan and the late Virgil Abloh.